I have used Notion and Google Drive in various contexts, mostly on my own projects  — whether it was launching my advent calendar business or, in a moment of overwhelming love for my cat, creating him an Instagram account (the love remains; the account faded, but I still revisit it when I miss him). These are exactly the kinds of systems I thrive in. If you already have a structure in place, I can keep it updated and flowing. If you want to build something from scratch, I’d love to do that with you.

While I haven’t worked much with YouTube uploads yet, these are the kinds of tasks I’m drawn to: practical, detail-oriented, and visually mindful. My background as a landscape architect means I’m used to managing complex deliveries and deadlines, where alignment across all elements is crucial. I can tell when a headline needs trimming or when an image doesn’t quite “land” — and I love ensuring that everything goes live on time and feels cohesive.

I communicate in a way that feels inclusive and human, where everyone feels seen and invited in. I’m passionate about creating connections; between people, and between knowledge and the curious. I have a strong instinct for messaging, what needs to be said, how it stands out best, and how to make it resonate. I once won first place across all university students for best-communicated poster project. I’ve distilled my 236-page, ultra-nerdy thesis into a 10-page pixie book, and I’m often the one colleagues turn to when they’ve lost the thread or their message has been buried in redundancy. I haven’t used Kit yet, but I learn new platforms fast — and I’d love to make your newsletters and community updates feel like a natural extension of you.

I haven’t used Squarespace yet, but give me a day (okay, maybe two) and I’ll be fluent. I’m self-taught in WordPress, Photoshop, Illustrator, InDesign, Lightroom, Plannthat, Notion and probably a few I’ve forgotten. I’m in the process of learning Figma – just for fun, and that probably says a lot about how I approach new tools: with curiosity, thoroughness and desire. New tools are just puzzles I haven’t solved yet – and I love puzzles, almost as much as bringing visual ideas to life. I have an incredibly strong sense of how to create a good user experience, and I’ve previously helped companies with testing, feedback and UX optimisation – and I looooove it!

This is where my sense of language and tone comes into play. I am good at working with text so that it feels light, clear and personal, and ensuring that the visual expression supports the message. I quickly pick up when a sentence doesn’t flow, when information is scattered, or when a page lacks structure. I can help make sure your launches feel aligned with you and your voice.

That’s actually my whole goal. I thrive on being the one who keeps track of all the threads behind the scenes – so you don’t have to. I don’t see myself as an “assistant” in the classic sense, but as a calm, aesthetically strong and structural support that makes your creative flow possible.